N**D Skincare
Scaled a DTC skincare brand from 6 to 7 figures in 6 months.
How we built a full-funnel paid + email engine for N**D that tripled ROAS and turned a stalled brand into a category contender.
3.4x
Return on ad spend
+412%
Revenue in 6 months
-38%
Cost per acquisition
Industry
DTC / Beauty
Engagement
Growth retainer
Duration
6 months
Channels
Meta, Google, Email
N**D had a great product but plateaued revenue and rising ad costs. We rebuilt their paid media, email automation, and creative testing system - and compounded the wins into 7-figure run rate.
6-month growth engagement
Plateaued revenue at 6 figures
N**D had strong early traction but hit a wall. Every additional dollar of ad spend brought diminishing returns, and their cost per acquisition was creeping up month over month as competition intensified.
Email was an afterthought
Despite a sizeable list, email contributed less than 5% of revenue. There were no flows, no segmentation, and no testing - just occasional batch sends that landed mostly in spam.
A full-funnel paid engine
We restructured Meta and Google campaigns around clear funnel stages, built a creative testing system that shipped 20+ ads a month, and layered in remarketing to recover lost demand.
Email automation that prints
We implemented welcome, abandon-cart, browse-abandon, and win-back flows on Klaviyo, fixed deliverability, and segmented the list by behavior - turning email into the second-biggest revenue channel.
The outcomes
3.4x ROAS
Return on ad spend more than tripled across paid channels.
7-figure run rate
Revenue grew 412% to cross seven figures in six months.
Lower CAC
Cost per acquisition dropped 38% through smarter bidding.
Owned revenue
Email went from <5% to 28% of total revenue.
The stack
Tools, platforms and channels we used on this engagement.
“Within two quarters our paid channel went from break-even to our most profitable growth lever. The reporting alone is worth it - we finally know what's actually working.”
Founder, N**D
CEO
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