V**L Commerce
Rebuilt a legacy store into a sub-second commerce platform.
How we migrated a high-traffic retailer from a slow monolith to a modern Next.js storefront - and cut load times by 89%.
-89%
Page load time
+34%
Conversion rate
98
Lighthouse score
Industry
E-commerce / Retail
Engagement
Full rebuild + handoff
Duration
12 weeks
Team size
5 engineers
V**L was losing sales to a sluggish, fragile checkout. We rebuilt their storefront on a modern stack, shipped in 12 weeks, and turned speed into their biggest conversion lever.
12-week rebuild, ongoing partnership
A monolith buckling under traffic
V**L's storefront was a single legacy codebase where every page rendered server-side on a struggling CMS. During sales events, pages took 5+ seconds to load and checkout would regularly time out, costing them a measurable chunk of revenue every promotion.
No path to iterate fast
Every small change required a release cycle measured in days, and the codebase had no tests. The team was afraid to ship, so the product stagnated while competitors pulled ahead.
A modern Next.js architecture
We rebuilt the storefront on Next.js with a headless CMS, server components for fast first paint, and edge rendering for global sub-second loads. The new architecture is modular, typed, and testable.
Obsessive performance engineering
We optimized images, code-split aggressively, cached at the edge, and tuned Core Web Vitals until Lighthouse hit 98. The checkout was rebuilt as a fast, resilient flow with optimistic UI.
The outcomes
Sub-second loads
Average page load dropped from 5.2s to under 1s.
Higher conversion
Conversion rate rose 34% thanks to speed + smoother checkout.
Ship in hours
New CI/CD pipeline cut release cycles from days to hours.
Owned codebase
Clean, documented code the in-house team now maintains solo.
The stack
Tools, platforms and channels we used on this engagement.
“Our store went from something customers complained about to something they don't even notice - because it just works, instantly. That's the highest compliment an e-commerce site can get.”
Head of Digital, V**L
E-commerce Director
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